Market-Driving Checklist

Market-Driving Checklist kmi 2004-07-28 18:26:12 조회: 39

Market-Driving Checklist/ by Nirmalya Kumar 1. Market-Driving Mind-Set Does our top management continuously reinforce the need for market-driving ideas? Do we actively seek to cannibalize our own products? Is the pursuit of competing emerging technologies permitted? Are new ideas routinely imported from the outside? Are time and resources allocated for curiosity-driven explorations? 2. Market-Driving Culture Do we tolerate failures when people are attempting something really new? Are processes in place to capture learning from failures? Are people encouraged to share their failures publicly? Do we constrain innovation through too much respect for hierarchy? Are organizational rules and norms enforced too rigidly? Do we tolerate mavericks and allow space for champions to flourish? 3. Market-Driving People Do we hire people who will increase the genetic pool of our company? Do we mix people on teams to generate creative abrasion? Are novices included on important projects to question assumptions? Do we think our people are entrepreneurial? Are exceptional innovation achievements and efforts recognized and rewarded? 4. Market-Driving Processes Do we allow for long payback horizons for innovation projects? Do we accept alternative routes to obtain funding and approval for market-driving ideas? Do we have processes that move ideas from the bottom to the top without obstruction? Do we run competitions to generate radical new concepts? Do we ensure that radical ideas do not lose resources to incremental ideas?